Business Ideation Made Simple

Every great business idea has to start somewhere. Business ideation helps you visualize and validate a business concept by creatively identifying market opportunities, discovering new customers, and identifying competitors.

This session will get you up to speed on business ideation ― a process for turning ideas into a great new business. Join this session to learn how to develop and convey prescriptive business ideas to others. We will describe how to use a simple three-step process to start a new business or product to quickly react to shifting customers and markets and generate new sales revenues.

Join Hector Del Castillo, CEO and Founder of BoldPM, to understand a three-step process of conducting discovery efforts to generate, develop, validate, and evaluate ideas and concepts for launching a desirable, feasible and viable new product or business.