Empowering Teams Beyond Building Features with Marty Cagan

Innovation seems to be the business imperative of this decade. Companies pour millions, even billions, of investment dollars into product and service innovation. So why do almost 80% of newly launched products fail?

We will explore:

• How to convert your customers into fans
• The difference between product ownership and product management
• The role product leadership plays
• How to unlock your team’s potential

“Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love, yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable.” – Marty Cagan

This is a free online event sponsored and hosted by ProductBoard.