The Footsteps Method - Uncover the Unexpected Journey

Thu, Jan 13

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Online via Zoom

The Footsteps Method - Uncover the Unexpected Journey

Session led by Bill Reid, Founder of Immersed

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Time & Location

Jan 13, 5:00 PM – 7:00 PM

Online via Zoom

About the event

Have you ever developed a new product, just to have it fall flat on its face in the marketplace? Over the course of my career, I’ve worked on hundreds of complex systems at all levels from front end innovation through sustaining engineering and end of life support. I’ve been involved with products that have been a huge success and I’ve been involved with others that never seemed to take off commercially. 

The frustration with the products that failed was amplified when the product itself was extremely sound from a technical, functional and performance standpoint. Typically, I’ve found that these failures were tied to some unexpected user journey that had not been considered by the development team. 

During this discussion, participants will walk through a one-page tool designed to help them better understand the user experience and to intentionally seek out these unexpected journeys that can prevent the product from being successful. This tool is designed to be used by product people who are developing products, services, or experiences for their customers. Attendees will also be provided with a copy of the mapping tool for their own use.

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