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Business Ideation Made Simple

Every great business idea has to start somewhere. 

Business ideation helps you visualize and validate a business concept by creatively identifying market opportunities, discovering new customers, and identifying competitors. This session will get you up to speed on business ideation ― a process for turning ideas into a great new business. 

Learn how to develop and convey prescriptive business ideas to others. We will describe how to use a simple three-step process to start a new business or product to quickly react to shifting customers and markets and generate new sales revenues. 

Join Hector Del Castillo, CEO and Founder of BoldPM, to understand a three-step process of conducting discovery efforts to generate, develop, validate, and evaluate ideas and concepts for launching a desirable, feasible and viable new product or business.

About the Speaker
Hector Del Castillo

Chief Product Officer


Hector Del Castillo is Chief Product Officer of BoldPM, a product management and marketing consulting firm that inspires the next generation of product executives and leaders to turn ideas into valuable products customers love. Hector helps companies achieve smarter product outcomes resulting in over 26% increase in profitability.

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