Product Strategy
Create your Product's Value Proposition Map
Positioning is a strategic activity that product management should be doing while building the business case. There are two key aspects to think about to do it right, strategic positioning in the market and a value proposition that resonates with the market.
In this session, we will discuss the importance of both activities, both strategic positioning and value proposition. We'll also explore mapping problems, pains and gains to develop a strong value proposition
About the Speaker
Grant Hunter
COO and Drucker Fellow
Product Growth Leaders
Grant Hunter is a product coach and strategy advisor who helps companies and product organizations get more market-focused in their products and strategies. His approach is based on the belief that the job of product leadership is about doing the right things, right.