Empowering Teams Beyond Building Features with Marty Cagan
Innovation seems to be the business imperative of this decade. Companies pour millions, even billions, of investment dollars into product and service innovation. So why do almost 80% of newly launched products fail?
We will explore:
How to convert your customers into fans
The difference between product ownership and product management
The role product leadership plays
How to unlock your team’s potential
“Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love, yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable.” — Marty Cagan
Silicon Valley Product Group
Marty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, AOL, Netscape Communications and Hewlett-Packard. Marty is the author of the book “Inspired: How to Create Products Customers Love” which presents techniques for creating winning products. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and advising, Martin was most recently the original leader of Product and Design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty now works with technology companies from across the globe on improving both innovation and velocity.