xAPI is a next generation industry standard to track learning experiences. FocalCXM has been using the framework in a very innovative way to capture Customer Experiences. A key ask from customer-facing stakeholders is for the ability to have a 360-degree view of the customer. Centralized data is great, but in reality, these massive projects that take a significant amount of time and money! xAPI can help simplify the process and provide the right data set for a true 360 view and form the basis for machine learning and artificial intelligence.

As part of this session, Adi would like to walk the audience through xAPI and show examples of how leverages the framework to better understand users and deliver remarkable expereinces..