Product Management

Maybe We Should Be Problem Managers

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. 


Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. 


Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

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About the Speaker
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Steve Johnson

Chief Product Officer

Product Growth Leaders

Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team.

Steve is a former instructor and vice president at Pragmatic Institute and the co-creator of the popular Quartz Open Framework.