Transforming From a Project to Product Mindset
Transforming from a project to a product mindset is key to building successful, customer-centric products. However, moving to a product mindset is often interpreted as adopting methodologies such as Lean and Agile to iterate quickly based on customer feedback. When we apply these methodologies to execute fast in the absence of a clear vision and strategy, our products become fragmented, and driven by irrelevant metrics – in other words, they catch “product diseases.”
In this thought-provoking session, Radhika Dutt, author of Radical Product Thinking, illustrates through a concrete example how an iteration-led approach goes awry. She then offers a step-by-step approach to turning things around.
Watch this on-demand video to hear how to:
Diagnose common product diseases that you might be experiencing
Rally your organization around your vision and spread your influence cross-functionally
Guide teams around a product-led transformation so you can build successful products systematically
This episode gives you practical knowledge of how to align your team and internal stakeholders in moving to a product mindset so you can build transformative and customer-centric products.
This is a free online event sponsored and hosted by Productboard.
Author of Radical Product Thinking
Radhika Dutt is the author of Radical Product Thinking: The New Mindset for Innovating Smarter, which is being translated into several languages including Chinese and Japanese. She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies that she founded. She advises organizations from high-tech startups to government agencies on building radical products that create a fundamental change. She is currently Advisor on Product Thinking for the Monetary Authority of Singapore, Singapore’s central bank and financial regulator.
Radhika has built products in a wide range of industries including broadcast, media and entertainment, telecom, advertising technology, government, consumer apps, robotics, and even wine. She serves on the board of the Association of Product Professionals and the independent publisher, Berrett Koehler. She graduated from MIT with an SB and M.Eng in Electrical Engineering, and speaks nine languages.